Privacy policy

Pirsch Analytics

We use Pirsch Analytics for web analysis. Pirsch Analytics is cookie-free web analytics software developed according to the principle of privacy by design. To analyse visitor flows, Pirsch Analytics uses a hashing algorithm to generate a 16-digit number as a visitor ID when it receives the page view. The IP address, the user agent, the date and a salt serve as input values.

The visitor’s IP address is not stored, either in full or in part, and is completely and irreversibly anonymised by the hash. Including the date and using one salt per website ensures that website visitors cannot be recognised for longer than 24 hours and cannot be tracked across several websites. A rough localisation (country/city) is carried out using a locally integrated database.